Companies always focus on their overhead, their sales strategies, and their numbers on a daily/weekly/monthly basis. And company after company see falling numbers regardless of the vigil they keep on those factors.

It’s as if providing a stellar product at a phenomenal price is just one piece of a bigger puzzle.

After a social experiment spanning a whole year of writing thank you notes every single day, John Israel realized that, in business and in life, people want a purpose. Gratitude clarifies and provides it and with dedicated effort, creates loyalty that ensures a firm relationship.

In business, that means solving this retention problem.

Read into John’s journey as he explores the impact of gratitude, respect and appreciation on personal and professional success. What started as a decision to create and honor corporate values, turned in to a project that inspired the world. His experience in sending thank you cards is at once wholesome and enlightening. It becomes a positive, impactful strategy as you realize the return on investment that builds from it.

Making a team member or client feel appreciated has them returning that appreciation in kind. They develop a bond beyond their monetary needs whether it be with your product or your management.

And with the lessons and objectives tackled in John’s book, you can develop these bonds too and see just how connection becomes retention in the digital age of marketing.