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The Lens of Gr@titude

By June 25, 2021September 14th, 2023No Comments

Lense of Gr@titude

Have you ever seen someone launch a business and think, “Man, I should have done that?”

A few weeks ago, a client whose charity I spoke for sent me an introduction to a fascinating guy named Daniel Hack. He’s a young 30 something who started a sunglasses company called “Gr@titude Lenses” in my hometown of San Diego, CA.

Intrigued, we set up a call. What I learned from Dan that day shocked and moved me.

Several years back, his father committed suicide. A tragedy that’s hard even to imagine. How does a family member respond to something like that?

After years of reflection, personal development, and podcasts, Dan found inspiration from Nick Santonastasso, who said, “The world would have a lot less pain if people could look at life with a lens of gratitude.”

That was it. That was the critical issue Dan saw for his father and the more than 700,000 people who die from suicide every year (that’s one every 40 seconds). In a sea of things to focus on, where do we put our attention? That which is painful, or that which is possible? That which is good.

So, with some partners, Dan started a sunglasses company called “Gr@titude Lenses” to encourage people to look at life “through a lens of gratitude.” I know, right!

On top of that, for every pair of glasses they sell, a pair is donated to someone who has lost a family member to suicide; encouraging them to find gratitude around what they are dealing with. An experience Dan knows too well.

I rarely promote other people’s work unless it’s meaningful and valuable.

Check out their sunglasses and more of their story here:

You might order some for yourself, your team, or you might simply share their story with someone who needs to hear it.

P.S. I don’t get a free toaster if you order any glasses (although ours could use upgrading at this particular moment. I am just trying to spread the word about a good person, with a great mission, and a useful product.

Stay grateful my friends.

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