Become Irreplaceable
Create uncommon loyalty with your clients, team, and VIP’s.
See why John Israel is the ideal Keynote Speaker for your next event. Watch John’s Speaker Video
















30-day Gratitude Challenge
Find out what the happiest high performers do to grow their relationships and results. Download the FREE 30-day Gratitude Challenge here.
30-day Gratitude Challenge
Find out what the happiest high performers do to grow their relationships and results. Download the FREE 30-day Gratitude Challenge here.

You’re not being replaced because you’re bad at your job.
You’re being replaced because someone made your client or team member feel more seen, more supported, more valued.
Every day, relationships end in business—quietly and without warning.
A client ghosted. A team member disengaged. A referral partner stopped referring.
And you’re left wondering: What happened?
68% of clients leave because of "Perceived indifference."
Clients don’t think you actually care.
BUT YOU DO CARE!
You just have A LOT of things and people to care about.
We race to find the latest app, CRM, or AI technology that can give us the ability to scale human relationships.
The real problem with modern day human connection is not technology, but rather:
THE ILLUSION OF RELATIONSHIP!
We THINK we’re more connected than we actually are.
We’re sending newsletters instead of checking in.
We’re automating relationships that were never meant to be automated.
And the cost?
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Shorter client lifecycles
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Weaker referrals
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Decreased engagement
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Lost opportunity and loyalty
Let’s stop this revolving door of clients and relationships once and for all by building a business you love, that loves you back.
It’s time to start a Thank You Revolution!
Hi, I’m John—also known as Mr. Thank You.
That nickname didn’t come from a clever marketing campaign.
It came from a simple promise I made:
To write five thank-you notes a day for an entire year—and to see what would happen if I focused on gratitude, connection, and humanity in every interaction.
What started as a personal, social-experiment turned into a masterclass on human connection that has impacted millions of people around the world.
Since then, I’ve helped thousands of business professionals rethink the way they build relationships—through keynotes, coaching, and my book, The Mr. Thank You Project, which has become a go-to resource for companies looking to create cultures of appreciation and loyalty.
Because here’s the truth:
The Art of Appreciative Leadership
is an exploration of the whole human experience applied to business. Beyond being a valued team member or a paying customer, we are people FIRST. We are someone’s husband, wife, daughter, son, sister, brother, grandparent, neighbor, baseball coach, cancer survivor… and so much more.
By teaching the his proprietary VOW framework of human connection (Values, Outcomes, Weakness), John shows leaders and high performers how to understand people at a deeper level so we can serve them better.
With this information you can turn every “touch point” with a prospect, customer, or colleague into a “trust point.” Trust builds relationships, relationships turn into sales, sales take your business to the next level.
Business isn’t just about transactions. It’s about transformation.
And the most profitable, sustainable businesses are built on deep, meaningful relationships—with clients, with team members, and with the people who help us grow.
Today, I work as a coach and business relationship strategist, helping high-performing professionals build careers and companies that are both wildly successful and deeply human.
I do this by teaching you how to serve people’s deepest relationship needs, or what I call the Hierarchy of Human Connection™.
The Hierarchy of Human Connection™

Safe
Do I feel emotionally/ psychologically safe with you?
Seen
Do you actually know who I am—beyond my transaction?
Significant
Do I matter to you in a way that feels personal and real?
Supported
Are you actively helping me succeed?
What Our Clients Say
“The age in which we live in where technology is the easy way out, going back to something like this means so much more.”
Andrea Robinson, Fox News
“John’s keynote at our annual conference was nothing short of inspiring. His message about becoming irreplaceable resonated deeply with our audience and left a lasting impact on our organization.”
Michael T., Event Coordinator
“The 30-day Gratitude Challenge was a game-changer for our company culture. It helped us foster a more connected and appreciative work environment, leading to increased productivity and satisfaction.”
Sarah L., HR Manager

How can I help you?
Whether I’m coaching a business leader on their challenges, delivering an inspirational keynote, or helping a business professional figure out the perfect gift to send out to their key relationships, there’s one common theme…I want to help you Become Wildly Happy, and Insanely Profitable.
And the research is in, the number one indicator of long term happiness AND the key indicator of business success are the same thing: meaningful relationships.
We provide the training, resources and community to help you become irreplaceable.
Want to work together? Pick a service below, schedule a call, and we’ll get started!